Case Study
Wenn Personalisierung Wirklich Funktioniert
Wie wir Deutschlands größtes Home-Shopping-Netzwerk in eine Personalisierungs-Fallstudie verwandelten—28% Conversion-Verbesserung.
Überblick
HSE24 ist Deutschlands größtes Home-Shopping-Netzwerk und erreicht Millionen von Zuschauern über Fernsehen, Web und mobile Plattformen. Sie hatten eine Herausforderung, die viele E-Commerce-Plattformen kennen: Wie personalisiert man das Erlebnis für Millionen von Nutzern, ohne die Performance zu opfern?
Ihre bestehende Personalisierungs-Engine hatte Schwierigkeiten mit dem Umfang ihres Katalogs und Kundenstamms. Empfehlungen waren langsam, oft irrelevant, und die technischen Schulden machten Iteration nahezu unmöglich.
Was wir getan haben
Nordbeam lieferte ein Personalisierungssystem, das unsere Erwartungen übertraf. Die Conversion-Verbesserung sprach für sich, aber was uns wirklich auffiel, war, wie nahtlos sich das Team in unsere Engineers integrierte.
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