Case Study
Når Personalisering Virkelig Virker
Hvordan vi forvandlede Tysklands største home shopping-netværk til en personaliserings-casestudy—28% forbedring i konvertering.
Oversigt
HSE24 er Tysklands største home shopping-netværk, der når millioner af seere via tv, web og mobile platforme. De havde en udfordring, som mange e-handelsplatforme kender: Hvordan personaliserer man oplevelsen for millioner af brugere uden at ofre performance?
Deres eksisterende personaliseringsmotor havde svært ved at håndtere omfanget af deres katalog og kundebase. Anbefalinger var langsomme, ofte irrelevante, og den tekniske gæld gjorde iteration næsten umulig.
Hvad vi gjorde
Nordbeam leverede et personaliseringssystem, der oversteg vores forventninger. Konverteringsforbedringen talte for sig selv, men det, der virkelig imponerede os, var, hvor problemfrit teamet integrerede med vores ingeniører.
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