Case Study
Wanneer Personalisatie Echt Werkt
Hoe we het grootste home shopping netwerk van Duitsland transformeerden in een personalisatie case study—28% conversie-verbetering.
Overzicht
HSE24 is Duitslands grootste home shopping netwerk, dat miljoenen kijkers bereikt via televisie, web en mobiele platforms. Ze hadden een uitdaging die veel e-commerce platforms kennen: hoe personaliseer je de ervaring voor miljoenen gebruikers zonder de performance op te offeren?
Hun bestaande personalisatie-engine had moeite met de schaal van hun catalogus en klantenbestand. Aanbevelingen waren traag, vaak irrelevant, en de technische schuld maakte iteratie bijna onmogelijk.
Wat we deden
Nordbeam leverde een personalisatiesysteem dat onze verwachtingen overtrof. De conversie-verbetering sprak voor zich, maar wat ons echt opviel was hoe naadloos het team integreerde met onze ingenieurs.
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