Case Study
Når Personalisering Virkelig Fungerer
Hvordan vi forvandlet Tysklands største home shopping-nettverk til en personaliserings-casestudie—28% forbedring i konvertering.
Oversikt
HSE24 er Tysklands største home shopping-nettverk, som når millioner av seere via TV, web og mobile plattformer. De hadde en utfordring som mange e-handelsplattformer kjenner: Hvordan personaliserer man opplevelsen for millioner av brukere uten å ofre ytelse?
Deres eksisterende personaliseringsmotor slet med omfanget av katalogen og kundebasen. Anbefalinger var trege, ofte irrelevante, og den tekniske gjelden gjorde iterasjon nesten umulig.
Hva vi gjorde
Nordbeam leverte et personaliseringssystem som overgikk våre forventninger. Konverteringsforbedringen talte for seg selv, men det som virkelig imponerte oss var hvor sømløst teamet integrerte med våre ingeniører.
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